Hi, I’m Hope Lovina, a Manchester girlie who moved to London to pursue her dreams of making it.

I have always had a desire for marketing, creativity and understanding why people connect with certain brands. At the age of 18, I moved to London to study Digital Media at university. University was not easy for me. I started during Covid, which meant isolation, being far away from my family and having to figure out who I was in a completely new city.

During that time, I found comfort in creating TikTok videos from my university room. What started as something small quickly became something much bigger. I watched my platform grow from 10,000 followers to 20,000, then 30,000, and now a community of over 80,000 people.

Through building my own online presence, I realised that marketing was not just about posting. It was about storytelling, positioning, timing, confidence and knowing how to make people feel connected to a brand. I realised I could turn that understanding into a business, and that is how Social Fanatics was born.

Social Fanatics is not just a marketing agency. It is a community, a platform and a space built to help brands understand the power of good marketing. We help businesses show up with intention, create content with purpose and build brands that people remember.